Influencing health behaviour change seems like it should be simple. But each of us is a mixture of conscious and unconscious motivations, cultural preferences and habits. Logical reasons for choosing healthy habits don’t always effectively reach our unconscious desires or habits.
Every month more than 300 million girls aged between 10-14 may dread the arrival of their period. A lack of adequate guidance, toilet facilities and sanitary materials for girls to manage their menstruation in schools causes girls to experience shame, fear, confusion.
Live & Learn has published two guidebooks for student-led advocacy campaigns that focus on ensuring that everyone in their school has access to safe drinking water, safe toilets and is practicing good hygiene behaviour.
Live & Learn has established an effective contextualised sanitation marketing approach in Papua New Guinea, Vanuatu, Solomon Islands and Fiji, with potential for this approach to be replicated in other Pacific Island Countries.