Sanitation Marketing Western Pacific

Modelling and Testing Sanitation Marketing and Hygiene Behavioural Change in the Western Pacific

This project is designed to improve access to non-subsidised improved sanitation for people of all ages, genders and special needs through the establishment of local enterprise groups (locally organized small business or co-op’s). Sustainability is established by self generated profit, cash flow and micro finance. Sustainability is also maintained by developing skills and knowledge of good appropriate sanitation options and construction techniques inside target communities with a high sense of ownership.

This process leads directly to improved community health & well-being, gender equality, and adds an income stream to the community. Indirectly this project also leads to improved school attendance and education.

This ‘phase 1’ project is designed to develop and test the tools required to facilitate Sanitation Marketing on a larger scale in Western Pacific Countries. This project operates through four sites in Papua New Guinea, Solomon Islands, Vanuatu and Fiji.

Key outputs of this project are:

  1. Access to appropriate non-subsidised sanitation services increased in target rural areas; Demonstration VIP pit toilets, pour flush and compost toilets built at four target sites in each country, and the start of construction of more by small enterprise groups.
  2. Hygiene practice and public health improved; Reduction in diseases caused by bad hygiene practice and habits.
  3. Sanitation and hygiene partnerships between civil society organisations, small scale enterprise and government strengthened; Interaction and relationships developed between Dept. of Health, MoE etc and small enterprise groups.
  4. Demand for gender sensitive sanitation services heightened through engaging women at community level; Toilets designed and marketed to meet the needs of women and girls as well as men in terms of each groups special needs.
  5. Women’s active engagement in process generates both practical and strategic gender outcomes; Women and men are involved in the small enterprises and are empowered by the activity to make changes in their communities.
  6. Access to hygiene education resources for teachers improved Hygiene promotion is integrated into curriculum’s and supported by culturally appropriate educational resources; A suite of teaching resources are linked into the national curriculum and made available to schools in target areas delivered via in service training programs.
  7. Take up of safe hygiene practice improved in target schools; Improved hygiene facilities in schools and Hygiene behaviour changed e.g. hand washing.
  8. Project contributes towards evidence based of lessons learned of sanitation marketing in Pacific context through sharing of lessons and approaches. (Lessons learned through this project are recorded and applied to new projects).

The resources being developed and tested during the project are:

  1. Sanitation enterprise flip chart for Facilitator’s to guide development of small enterprise groups focused on sanitation products and services, Title: Building Strong and Healthy Communities – Setting up a sanitation enterprise in your community.
  2. Facilitator’s back to back flip chart guide to Community Led Total Sanitation (CLTS) Title: Putting your waste in the right place and Participatory Hygiene and Sanitation Transformation (PHAST) Title: Discovering healthy living. These are adapted for sanitation enterprise approach in Pacific countries.
  3. Sanitation & Hygiene Enterprise Hand Book detailing good hygiene practice, appropriate toilet design options & descriptions, construction information with operation & maintenance instructions to assist appropriate selections.  Title: Clean Communities – A practical guide to building and maintaining toilets in the Pacific.
  4. School education resources: Hygiene behaviour resource. Title: Hands up for Hygiene – teaching hygiene behaviour in Pacific school. Student activity book Title: Germ busters hand book hygiene posters, stickers and games. These are developed in collaboration with the curriculum department of Ministry of Education.
  5. Facilitator’s guide for working effectively with women in water, sanitation and Hygiene programs with associated posters and flash cards has been developed in collaboration with International Women’s Development Agency (IWDA).