Sanitation Marketing - Fiji

Modelling and Testing Sanitation Marketing and Hygiene Behavioural Change in Rural Communities in the Western Pacific Region.

The Modelling and Testing Sanitation Marketing and Hygiene Behavioural Change in Rural Communities in the Western Pacific targets women in 6 rural and remote communities in Fiji.

Lack of access to safe water, sanitation and hygiene causes 1.6 million deaths in a year, mainly due to diarrhoea and mainly among young children. Globally diarrhoea alone kills more people than TB and Malaria and four times more children die from diarrhoea disease than HIV/ AIDS. Research is always showing data of women and children that are most vulnerable when water, sanitation and hygiene standards are compromised.  Women have been commonly identified to play a pivotal role as nurturers of life. 

The overall objective of the Modelling and Testing Sanitation Marketing and Hygiene Behavioural Change in Rural Communities in the Western Pacific is to empower and mobilize women to be agents of change in their communities up scaling WASH.

Specific objectives of the project include:

  • Increase access to affordable appropriate gender sensitive demand driven sanitation services in rural communities in the Western Pacific
  • Generate sanitation and hygiene demand and change at the community level by engaging women in the agenda setting in rural communities in the Western Pacific Scaling up regional School Sanitation and Hygiene Program
  • Improve learning and WASH evidence base in the Pacific

The project activities will include:

  • Training and capacity building
  • Installation of a model Sanitation Park
  • Establish Sanitation Enterprises
  • Follow up & collection of success stories

Below is a link to an episode, part 1 and 2, of Noda Gauna on Fiji One focussing on Live & Learn's WASH Sanitation Marketing work in communities in Fiji. Footage Courtesy of Noda Gauna, Fiji One